In this digital era, Instagram, YouTube, and many other social media are our besties! We spend our time checking on our social media all the time. Probably, we are even prioritize social media over sleeping! The fact is, through social media we can do lots of things, expressing ourselves (through photos, videos, and captions), sharing our stories, and even marketing our products online. We love to see creative contents on YouTube that can make us laugh or leave us in awe. We admired those who can create such cool contents and we want to be just like them. Everyone can make their content, but how can you make them engaging? Well, worry no more for we got your back! We will tell you the tips on how to create engaging content on Instagram, Keep reading and you’re just one step closer to become like Cameron Dallas (@camerondallas) and Dewi Adhiguna (@joviadhiguna)!
1. Planning IS Winning
First thing first, you need to plan every detail before making your content. You need to know who will be your target of audience and what is the kind of content that you think is suitable for them. You can also choose a specific content, whether you want to create content about food, or traveling, or beauty. Think about the variety of ides that you want to explore. The more you know the better!
2. Be Interesting with Your Content
You don’t want to be bored by a so-so content, do you? So, being boring is a definite no-no! Just as you want to be intrigued to watch social media content, be unique and interesting! Try to create something new by exploring your ideas. Before you upload the content, always ask yourself whether it’s upload-worthy or not! Being interesting means you can “speak” your content. Content creating is about putting your story out there and making your story heard. People are always attracted to something fresh and new. Think outside of the box, be bold to be different!
3. Captions are So Important!
Some people might think that caption is just a minor thing, but it is crucial! You want people to read your caption to make sure your message is delivered to the people. So, you need to make sure that your caption is on point! When you are uploading a video, you want people to stop scrolling and watch your whole video, this where your caption plays a huge role. People will know the idea of your video by reading your caption. For your information, Instagram caption can be up to 2,200 characters long! Use the space to engage with your followers! We’re not suggesting to put too many words, but a catchy sentence and cool emojis will do![1]
4. Hashtags are Your Bestfriends
Hashtags are important, because nowadays they are the remarkable marketing tools for businesses, celebrities, and ordinary people like us. They are used to keep people stay updated to a specific topic[2]. Try to create your own hashtag to promote your stuff! Hashtags will surely give great visibility to your content. #StepUpYourGame
5. Go for the Aesthetic!
When it comes to social media, you need to go all out for the aesthetic. People want to see what’s pleasing for their eyes. Build a consistent look! You can go for a vintage look or a clean look, it is up to you! For a more aesthetic look, you can try out some photo editing applications, like Adobe Photoshop Lightroom, PicsArt Photo Studio, Afterlight, VSCO, and Snapseed.
6. Be Original! Be Consistent!
People have a high appreciation for originality. Even though nowadays it seems like everyone’s trying to copy somebody else’s work, don’t let your creativity dim, try to look from different perspectives, and explore your creativity! Remember that you will never run out of ideas, for every single one of us is unique. Then, be consistent rather than focusing on frequency. Don’t be rushed and take your time! Consistency of your content’s quality is much more important than your frequency of posting[3]. Make sure you handle your time management and your content’s quality.
So, now you too can be just like Cameron Dallas! Last but not least, you must not give up. Creating engaging content in social media is not easy and you cannot do it over-night, so be consistent and always remember the reason why you first started! Happy creating!
[1] Nelsi Islamiyati, “12 Tips Menciptakan Postingan Instagram yang Menarik dan Viral 2018”, https://www.jagoanhosting.com/blog/menciptakan-postingan-instagram-yang-menarik-dan-viral-ini-dia-tipsnya/, retrieved on April 17 2019.
[2] Kathryn, “5 Reasons Why Instagram Hashtags Are Important”, https://lifestyle.bisnis.com/read/20190215/219/889186/tips-sukses-jadi-influencer-menurut-tasya-farasya, retrieved on April 17 2019.
[3] Julia Alela, “6 Trik Bikin Konten Viral di Instagram. Selain Eksis, Instagram. Selain Eksis, Follower-mu Bakal Nambah Setiap Jam”, https://www.hipwee.com/tips/trik-bikin-konten-viral-di-instagram/, retrieved on April 17 2019.
Written by: Muhammad Anfari and Citra Triana Putri
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